![]() Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11 powered by Duct Tape Marketing. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization. ![]() You add detail or take it away to suit your needs. The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents.
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